Exhibitions and Trade Shows are an extension of marketing and sales activities of a company. The purpose behind participating in an exhibition is to generate enquiries and sales through improved visibility and creation of brand awareness. At the same time, exhibitions build up media relations and help in PR activities while promoting local sales channels. You would have to consider whether taking part in the exhibition will help achieve your objectives and if yes, how you go about planning for success. The very next step would be to shortlist exhibition companies that have the potential to help you get noticed. It would be prudent to choose from exhibition companies that are well experienced in your sector.
It helps to have a clear perspective on your goals from the exhibition before you finalise arrangements with the exhibition contractor. You know your products, your purpose and your expectation. It makes sense to put up stands in an exhibition that is industry specific and promoted as such so you get the right type of visitors. Exhibition companies have designers that can help you design banners and other display materials that will project the right image about the product and the company. Striking and informative exhibition design visuals will increase footfalls to the stand and generate enquiries that should convert to sales.
If you are a seasoned participant at exhibitions all over the country, you will have a clear idea about the most effective presentation method and style, influenced by regional considerations. If it is the first time, you would need to proceed after a careful consideration since money is involved, spent in the hope of gaining a positive outcome. Taking the help of one of the well known exhibition companies can help you prepare and deliver visuals that stand out and have an impact in an already crowded exhibition space.
Regardless of whether you are a first time exhibitor or a seasoned participant in such shows, it always help to make out a plan in writing relevant to that particular exhibition, create a budget that includes renting out exhibition stands and having a clear idea about the objectives. Make sure to read the exhibitor’s manual first and then create your plan. Also, have a plan to keep track of visitors and send them some promotional material to show you remember them and ask them if they would like to proceed further with their enquiry.